Logo // Pizzeria Les Frangins
Logo // Pizzeria Les Frangins
Client
La Pizza Les Frangins
Service
Logo and Visual Identity
year
2025
Credits
Content
CONTEXTE
CONTEXTE
A pizza truck in La Destrousse, in the south of France, recently changed ownership and became La Pizza Les Frangins.
With its red-and-white vintage truck, the goal was to design a strong new visual identity : one that would catch the eye and reflect the warm, friendly spirit of the pizzeria.
A pizza truck in La Destrousse, in the south of France, recently changed ownership and became La Pizza Les Frangins.
With its red-and-white vintage truck, the goal was to design a strong new visual identity : one that would catch the eye and reflect the warm, friendly spirit of the pizzeria.
THE request
THE request
THE request
The request focused on creating a logo featuring the name “La Pizza Les Frangins”, designed to be displayed on a red and white pizza truck.
The visual had to remain perfectly readable and impactful on both background colors.
The new owners also wanted to use the logo for digital communication, to build a cohesive brand image and grow their presence on social media.
Beyond those guidelines, I had complete creative freedom.
The request focused on creating a logo featuring the name “La Pizza Les Frangins”, designed to be displayed on a red and white pizza truck.
The visual had to remain perfectly readable and impactful on both background colors.
The new owners also wanted to use the logo for digital communication, to build a cohesive brand image and grow their presence on social media.
Beyond those guidelines, I had complete creative freedom.
the result
the result
the result
I chose to develop a vintage-style logo, in harmony with the truck’s retro aesthetic and color palette, which evokes the charm of old-fashioned food vans.
The main challenge was readability on red and white backgrounds, so I created a modular logo system with two complementary versions, also adaptable in monochrome for greater flexibility.
To ensure consistent branding, I designed multiple variations suitable for different media:
truck signage, flyers, business cards, banners, and social media profiles.
I also developed a mascot character, a friendly pizza chef with a toque-pizza, that can be adapted for special occasions (like afterwork events or promotions).
This element helps differentiate La Pizza Les Frangins from local competitors while reinforcing a cohesive and instantly recognizable visual identity.
I chose to develop a vintage-style logo, in harmony with the truck’s retro aesthetic and color palette, which evokes the charm of old-fashioned food vans.
The main challenge was readability on red and white backgrounds, so I created a modular logo system with two complementary versions, also adaptable in monochrome for greater flexibility.
To ensure consistent branding, I designed multiple variations suitable for different media:
truck signage, flyers, business cards, banners, and social media profiles.
I also developed a mascot character, a friendly pizza chef with a toque-pizza, that can be adapted for special occasions (like afterwork events or promotions).
This element helps differentiate La Pizza Les Frangins from local competitors while reinforcing a cohesive and instantly recognizable visual identity.
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DISCOVER MY OTHER
VISUAL CREATIONS
VISUAL CREATIONS
VISUAL CREATIONS
