Rebranding // Singing Association
Rebranding // Singing Association
Client
L'ATELIER CHANT
Service
Rebranding
year
2025
Credits
Content
CONTEXTE
CONTEXTE
L’Atelier Chant is an association bringing together several vocal ensembles based on the amateur practice of choral singing.
Over time, the association felt the need to modernize its image and visually unify its different groups, while preserving its musical and elegant identity.
L’Atelier Chant is an association bringing together several vocal ensembles based on the amateur practice of choral singing.
Over time, the association felt the need to modernize its image and visually unify its different groups, while preserving its musical and elegant identity.
THE request
THE request
THE request
The association entrusted me with the redesign of its main logo, with the following guidelines:
Keep the black and gold colors, the association’s visual signature,
Integrate a graphic element inspired by music to reinforce its artistic identity.
From this main logo, two variations were requested:
One for Les Enchantés, a choir,
And one for Les Décibelles, a group of singers performing as solos, duos, or small ensembles.
Finally, I was also asked to design a poster for an upcoming concert, which needed to:
Include practical information (date, location, time, ticket details),
And follow the new visual identity to ensure consistent communication across all materials.
The association entrusted me with the redesign of its main logo, with the following guidelines:
Keep the black and gold colors, the association’s visual signature,
Integrate a graphic element inspired by music to reinforce its artistic identity.
From this main logo, two variations were requested:
One for Les Enchantés, a choir,
And one for Les Décibelles, a group of singers performing as solos, duos, or small ensembles.
Finally, I was also asked to design a poster for an upcoming concert, which needed to:
Include practical information (date, location, time, ticket details),
And follow the new visual identity to ensure consistent communication across all materials.
the result
the result
the result
The main logo was redesigned in an elegant and modern style, featuring a subtle musical symbol while maintaining the black and gold palette.
The two variations were developed in the same graphic line, with slight adjustments to reflect each group’s unique identity.
Additional versions were created to ensure adaptability across various communication media : logo, profile picture, banner, and poster.
The final concert poster reflects this new identity: a clean layout, harmonious visuals, and a clear hierarchy of information, allowing the event to be promoted while showcasing the association’s renewed and refined image.
The main logo was redesigned in an elegant and modern style, featuring a subtle musical symbol while maintaining the black and gold palette.
The two variations were developed in the same graphic line, with slight adjustments to reflect each group’s unique identity.
Additional versions were created to ensure adaptability across various communication media : logo, profile picture, banner, and poster.
The final concert poster reflects this new identity: a clean layout, harmonious visuals, and a clear hierarchy of information, allowing the event to be promoted while showcasing the association’s renewed and refined image.
DISCOVER MY OTHER
DISCOVER MY OTHER
VISUAL CREATIONS
VISUAL CREATIONS
VISUAL CREATIONS
